Nordea had a good problem: they had developed their online and app services to the point where many everyday banking issues could be handled in their renewed app.
With this brief, our creative team developed the concept 'Hetkessä,' which presented everyday problems and real-time solutions through short films, simple UI animations and reaction images to educate the public about these features.
The campaign was a success in Finland, and the materials were adapted for other Northern countries. This was made possible by the universal nature of emotions (and the use of voiceovers.)
I was part of the creative concept team and an all-around visual sidekick.
Short Films
The short films had two main scenarios: you don't remember your card PIN and you have lost your card. The script's dramatic arc is simple—starting with the panic and growing anxiety of 'This can't be happening' and ending in relief. The app's UI animation is shown at the end to demonstrate the simplicity of using the features.
Graphical elements
To educate consumers about the newest features, we put the user interface elements of the Nordea banking app in the spotlight. These short animations demonstrated that these features work literally at the press of a button.
Still images
Most of the campaign focused on using video media, such as TV, DOOH, YouTube, social media, and screens at the bank's own premises. However, additional content was also needed for simple banners, newsletters, and landing pages. The images captured the film's characters' main reactions and solutions. All assets were pre-planned to work in various shapes and sizes.
